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By Deluxe - Supporting Customer Acquisition Through Effective Data Modeling
The acquisition phase of the customer life cycle is often filled with many unique challenges for financial marketers. These challenges include identifying profitable prospects, understanding the best product/service to offer, and communicating through the right channels at the right moment in time. Data modeling is a powerful tool that can help bank marketers conduct more effective customer acquisition campaigns.
Download our white paper to learn more about how data modeling can be used to identify correlations and make educated interpretations and predictive assumptions to drive more intelligent marketing campaigns.
The white paper will cover:
- The challenges of customer acquisition in a saturated world
- Making sense of the data available to you
- How to tap into the power of data modeling at your bank