CBA Elects Carl Liebert to its Board of Directors

February 9, 2017
Other Contact: 
Bobby Grant

Washington, D.C. – Today, the Consumer Bankers Association’s (CBA) Board of Directors elected Carl C. Liebert, Executive Vice President and Chief Operating Officer of the United Services Automobile Association (USAA), to serve on its board.

“CBA is proud to welcome Carl to its Board of Directors. Without question, 2017 will present many opportunities for CBA to promote positive change, and Carl’s expertise and dedication to consumers will help CBA advance our mission,” said CBA Board of Directors Chair Ross Carey, Executive Vice President, Business Banking Division, Community Banking and Branch Delivery at U.S. Bank.

“Today’s consumer wants to feel like their bank can anticipate their needs and offer a great personalized experience every time. We must be passionate about matching the liquid expectations of consumers with consistent service that combines the best of digital and the incredible experience of every dedicated banker. I’m honored to join the CBA Board of Directors team and work on behalf of consumers, small business, and the retail banking industry to bring about meaningful reform to policies impacting the lives of everyone,” said Carl Liebert, Executive Vice President and Chief Operating Officer of USAA.

Liebert’s election helps solidify CBA’s position as a trade association committed to retail banking. This year, CBA will be focused on policy goals advancing the financial well-being of banks and consumers, such as:

  • Enacting legislation creating a bipartisan Commission at the CFPB;
  • Advocating for balanced regulation, providing for consumer choice and access to credit while keeping banking healthy;
  • Promoting quality leadership appointments at regulatory agencies;
  • Providing for next generation banking through advances in banking products and services to meet ever changing consumer needs and demands; and
  • Educating the future leaders of the retail banking through CBA’s Advanced Education products, such as Executive Banking School and OnSite.

Liebert will serve as an integral part of CBA, and his expertise will be on full display at CBA LIVE 2017: Where [ it ] Begins. Each year, CBA LIVE brings together the best, brightest and most influential minds in the retail banking industry for 90-hours of info packed programming designed to explore emerging trends, share new ideas, and move the industry forward. Topics covered will include, CFPB, education funding, risk, deposits and payments, digital channels, small business banking, community reinvestment, auto finance, fair and responsible banking, home equity lending, and default management. The conference will take place April 3-5, 2017 at the Gaylord Texan in Dallas, Texas.

About Carl Liebert

Carl Liebert leads USAA’s business operations functions, including USAA’s Bank, Investment, Life, Property and Casualty, Real Estate Investment Companies and member contact functions. His team is also responsible for delivering integrated and seamless experiences through USAA’s website, tablet, mobile devices, voice and emerging channels. Prior to joining USAA, Carl was the president and chief executive officer of 24 Hour Fitness, overseeing the operations of 415 fitness clubs across the United States and Asia. Carl was also an executive vice president for The Home Depot and held leadership roles with General Electric and Circuit City. He holds a master’s degree in business administration from Vanderbilt University and a bachelor’s degree from the United States Naval Academy, where he assisted the 1986 Midshipmen team to a 30-5 record and Elite 8 NCAA tournament appearance. While in the Navy, he served as a supply division officer for USS Caloosahatchee as well as holding several roles at the Navy Supply Corps School in Athens, GA. Carl continues to support the military and the community, serving as a board member for multiple programs. Carl and his wife, Amy, are the proud parents of three sons and soon to be grandparents.