Small Business Banking Committee

CBA’s Small Business Banking Committee focuses on education, legislation and benchmarking for small business banking. 

While the small business market is largely pursued, it has yet to be mastered. The goal of the Committee is to help CBA’s members develop a retail banking strategy to achieve the potential of the small business market and encourage bankers to plan for growth as the economy recovers. The Committee focuses on a range of challenges, with the economic climate topping the list. The lack of confidence small business owners have in a timely economic recovery has stalled borrowing, placing the economy in a Catch 22, as small business growth is critical to the economic recovery. Internal challenges identified by the Committee range from creating a specialized customer experience in the branch for the small business owner, to bringing together the retail franchise and small business bankers to more effectively serve customers. The Committee works with the CBA team to identify potential legislative and regulatory issues.