By Aptean - Four Steps to Selecting a Complaints Management System

Are you using customer feedback to its full extent? A recent study by Huntswood found only 26% of customers are satisfied with their complaints and customer service experience. Utilization of an organization’s customer feedback is imperative for businesses to understand and improve their customer experience.

It costs up to 10 times as much to attract a new customer as it does to retain one. Yet, many companies still fail to recognize the importance and impact complaints have on customer retention. This whitepaper addresses why a complaints management system is vital to help your customer service teams to deliver complaint handling excellence. Download our latest whitepaper available to CBA members to discover:

  • How a complaints management system provides ROI
  • What steps you should consider when choosing to invest in a complaints management system
  • How a complaints management systems enables you to comply & navigate regulations

Download your copy now.