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By Deluxe - Investing Big in Small Business Growth
Getting businesses to shift their banking relationship is a challenge. However, most banks still have limited or no direct marketing budget targeted to small businesses. Banks not capitalizing on this high return opportunity often tend to relate a history of underwhelming results from small business campaigns. This is not surprising, given the analytic complexity necessary for success. However, when designed and executed properly, small business direct marketing is a revenue growth game changer, providing higher returns than other marketing initiatives.
Download this white paper to learn the 10 steps banks should be doing to gain share through their marketing campaigns to small businesses.