By Deluxe - World-Class Marketing for World-Class Financial Institutions

Bank marketers are being challenged to deliver better results at greater speed and less cost. Its stretching and challenging org structures throughout the industry in ways we haven’t seen before and it’s never been more daunting than in today’s digital marketplace, where prospects roam across many channels expecting personalized service.

Is your marketing team prepared to compete and win in this arena? Are you focused on the right priorities and structured for speed, efficiency, and effectiveness? Are you leveraging new breakthroughs in marketing technology to gain a competitive advantage? Are you considering your options, insourcing, and outsourcing, to find the right talent to succeed?

Download our white paper to continue down the path of creating a world-class marketing organization. We’ve brought together insights, best practices, and lessons learned from top analysts and industry experts (including Gartner, Forrester, and Sirius Decisions) to help you understand the:

  1. Top-of-mind marketing priorities shaping the demands on your team
  2. Obstacles facing financial marketers and preventing marketing success
  3. Tactics best-in-class marketers are using to optimize their organization