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By Epsilon - Financial Services: 5 Trends and 5 Insights to Watch for in Mobile
Many industries, such as financial services, are looking to develop ways to leverage mobile capabilities. The goal is to use mobile to attract new customers, but also to engage and cement relationships with current customers. The challenge lies in the execution. To be effective, you’ll need to determine how to develop innovative ways to leverage the technology and your data and turn that into an excellent mobile experience for your customers. This e-book will help you break down the barriers and start making progress toward your mobile goals. We’ll discuss five trends and five insights about mobile integration that will guide you in optimizing your mobile strategy and connecting with your customers.