- CBA on
- CBA Media
- Small Business
By Equifax - Customer Expectations: Delivering an Optimal Experience in Today’s Digital World
Consumer engagement has forever changed – and it’s taking place in the digital world now more than ever. Financial institutions are finding it increasingly difficult to consistently create meaningful interactions as this move to digital makes it more challenging to deliver relevant and personalized service. Yet delivering a highly customized experience and offering solutions that make it easy for consumers to say “yes” wherever they are in their moment of need, is an experience they will long remember.
A commissioned study conducted by Forrester Consulting on behalf of Equifax finds a clear disconnect between what banks think consumers want and what consumers actually want. Download the full study to see how you can deliver a more insights-driven approach to winning and engaging specific customer segments.