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By Genpact - Creating Winning Customer Experiences in Banking
A new Genpact study finds that while banks are investing in digital technology, many customers have yet to fully embrace it, preferring face-to-face or phone interactions for banking queries. But satisfaction with digital channels is not far behind, especially among younger generations.
To make their digital investments pay off banks are caught between a rock and a digital place as they work to meet the needs of today’s most profitable customers and those of the future. Banks that can blend digital interactions with the personal touch will create exceptional customer experiences and thrive.
Click here to view the report for insights on how to deliver a truly omnichannel experience, earn loyalty among fickle customers, and build on consumer trust.