By Harland Clarke - Tapping the $7.5 Trillion Mass Affluent Market

Mass Affluents are growing in their importance to financial institutions. They’ve spent a lifetime working to build successful careers. Now that they’re reaching the age of retirement, they have money, and in some cases — significant amounts of investable assets. For financial institutions, this presents a tremendous opportunity. Mass Affluents generate 60-70 percent of retail banks’ total customer profits.