- CBA on
- CBA Media
By Lightico - Post COVID-19 Survey: Consumers Want Digital Banking to Stay
August 25, 2020
As coronavirus restrictions are being lifted across the country, banking executives are laser-focused on transitioning back to regular branch service. Questions such as when to fully reopen and what safety measures should be put in place are common topics of discussion.
But before we rush to bring customers back to branches, we should take a step back and ask ourselves: Do customers even want to go back to “business as usual” with mandatory bank visits for certain tasks, bounded bank hours, and physical paperwork?
Based on the results of a recent survey of US banking customers, this piece will help illuminate:
- What customers really want from their banks post-pandemic
- Why “sanitizing” bank branches won’t be enough to bring customers back
- Growing expectations for more complete digital services
Read the full article here