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By Lightico: Turning Digital Banking Experiences into Profitable Customer Relationships
Over the past couple of years, traditional banks have witnessed a wave of unprecedented competition. Neobanks have set the bar for intuitive mobile banking experiences.
In an era where customers can easily compare bank products and services and read reviews from fellow consumers on every aspect of their experience, removing barriers to acquisition and needless friction from ongoing activities will make or break bankers’ ability to compete successfully.
This ebook breaks down the top barriers causing pain and friction, and banks can intelligently digitize consumer interaction and engagement throughout the customer lifecycle.
Read the Lightico whitepaper here