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By Nomis - HELOC Buyer Behavior Trend Analysis
Marketplace lenders are disrupting the lending industry by making the process easier, faster, and more customer-centric. In response, traditional banks are implementing new strategies that are more focused on the customer and that engage the customer throughout their journey with the bank.
In this guide, you will:
- Hear from US Consumers who have opened a HELOC in the past 12 months
- Develop insights as to how they selected from competing HELOC offers
- Understand how existing banking relationships influenced decisions across HELOCs and competing products
- As you and your institution strive to grow by providing the best offers and experiences, start by understanding why and how your consumers make their decisions now.
Download White Paper Here