By Nomis - HELOC Buyer Behavior Trend Analysis

Marketplace lenders are disrupting the lending industry by making the process easier, faster, and more customer-centric. In response, traditional banks are implementing new strategies that are more focused on the customer and that engage the customer throughout their journey with the bank.

In this guide, you will:

• Hear from US Consumers who have opened a HELOC in the past 12 months
• Develop insights as to how they selected from competing HELOC offers
• Understand how existing banking relationships influenced decisions across HELOCs and competing products
• As you and your institution strive to grow by providing the best offers and experiences, start by understanding why and how your consumers make their decisions now.

Download White Paper Here