By Nomis - Ready Set Next: A Guide for Banks to Drive Growth with In-The-Moment Pricing

Pricing remains a top influencer of consumer behavior and an important lever for growth in the banking industry. While banks understand that their customers have varying degrees of price sensitivity, and bankers work hard to retain their pricesensitive customers—especially when there is a known risk that the customer may switch to a competitor—banks generally lack a holistic strategy to predict shifts in customer behavior and respond in real-time with relevant pricing and offers.