By Novantas – 2017 Omni-Channel Shopper Survey: A Digital Inflection Point for Banking

Consumer adoption of technology and shifting preferences toward digital channels have been the impetus for bank innovation for several years. But did you know that the majority of U.S. shoppers are now in segments that either don’t use bank branches, don’t care much for them...or both? Novantas’s 2017 Omni-Channel Shopper Survey indicates that the pace of bank innovation needs to ramp up considerably over the next 12-18 months. Read the full report  here for more details on the attitudes, behaviors and trends of consumers who are shopping for and/or opening primary checking accounts.