By Novantas - 2018 Omni-Channel Shopper Survey: Appealing to the Digital-First Customer

Novantas’ U.S. Shopper Survey trends bank acquisition performance and analyzes changes in consumer preferences over time. The 2018 report reveals a perfect storm of factors that traditional brick-and-mortar banks must navigate in order to stay competitive over the next decade.

This report addresses four main factors:

  1. Younger generation of prospects,
  2. Digital-only competitive threats;
  3. Unmet demand; and
  4. Expensive trade-offs. 

This report addresses these factors in three sections and aims to provide banks with the data and perspective that are needed for today’s planning and decision-making to drive investment agendas in 2019, into 2020, and beyond.