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By Novantas - 2018 Omni-Channel Shopper Survey: Appealing to the Digital-First Customer
Novantas’ U.S. Shopper Survey trends bank acquisition performance and analyzes changes in consumer preferences over time. The 2018 report reveals a perfect storm of factors that traditional brick-and-mortar banks must navigate in order to stay competitive over the next decade.
This report addresses four main factors:
- Younger generation of prospects,
- Digital-only competitive threats;
- Unmet demand; and
- Expensive trade-offs.
This report addresses these factors in three sections and aims to provide banks with the data and perspective that are needed for today’s planning and decision-making to drive investment agendas in 2019, into 2020, and beyond.