White Papers
October 12, 2017Kiran Analytics recently conducted its third annual survey of retail banks to provide insights on branch transformation priorities, workforce strategies, and analytics solutions for workforce optimization. The research results and key takeaways are summarized in this white paper.
September 27, 2017With the news in September of the massive data compromise of 143 million customers at Equifax, financial institutions are aggressively working to prepare for the increased risk of fraud and consumer concerns regarding credit security. What actions can financial institutions take right now to protect themselves and their customers? Bridgeforce provides 5 key steps that should be taken by financial...
September 8, 2017The acquisition phase of the customer life cycle is often filled with many unique challenges for financial marketers. These challenges include identifying profitable prospects, understanding the best product/service to offer, and communicating through the right channels at the right moment in time. Data modeling is a powerful tool that can help bank marketers conduct more effective customer...
September 8, 2017It’s very tempting for marketers to think of their marketing activities in terms of channels like search, display, direct mail, and email. This approach can be dangerous as consumers don’t think by channel. Savvy marketers should be looking deeper to see a more powerful prediction of behavior and common thread that ties these channels together: Marketing Signals. Consumers create signals when...
September 8, 2017Getting businesses to shift their banking relationship is a challenge. However, most banks still have limited or no direct marketing budget targeted to small businesses. Banks not capitalizing on this high return opportunity often tend to relate a history of underwhelming results from small business campaigns. This is not surprising, given the analytic complexity necessary for success. However,...
September 6, 2017Bank marketers are being challenged to deliver better results at greater speed and less cost. Its stretching and challenging org structures throughout the industry in ways we haven’t seen before and it’s never been more daunting than in today’s digital marketplace, where prospects roam across many channels expecting personalized service. Is your marketing team prepared to compete and win in this...
August 24, 2017Can your organization meet heightened demands for compliance data and analytics (D&A)? How can you help your organization to prepare to meet regulatory expectations today and into the future? This paper sets forth five key areas that CCOs can utilize as they chart a course for more robust, and predictive, D&A capabilities. The viewpoints presented in this paper leverage the experience and...
August 16, 2017Download “Collect More, Spend Less: An ROI Guide to Collecting Through Digital Channels” If your collections strategy is limited to predictive dialing, you could be wasting $4-$7 on each contact—and it’s not just because people are hanging up or not answering. Predictive dialers alone fail big because 93% of consumers prefer alternative channels such as email and text. By using more sophisticated...
August 1, 2017Banks have invested billions of dollars into digital servicing capabilities in recent years. Yet, less investment and change has occurred within Collections and Default Management – outbound phone-based dialing and written communications are still the dominant strategies when customers become delinquent. There’s change on the horizon. Significant shifts in customer expectations, technology, and...
July 12, 2017Consumer adoption of technology and shifting preferences toward digital channels have been the impetus for bank innovation for several years. But did you know that the majority of U.S. shoppers are now in segments that either don’t use bank branches, don’t care much for them...or both? Novantas’s 2017 Omni-Channel Shopper Survey indicates that the pace of bank innovation needs to ramp up...
