White Papers
January 30, 2018As retail banks transform their branches, optimizing workforce and resource plans is more critical than ever for operational efficiency. We believe there are four keys to success with workforce optimization —leadership, process, culture, and technology. This white paper highlights the 12 obstacles to success and provides practical guidance for ensuring success. In the Insights section, find out...
January 18, 2018Millennial consumers check their phones on average 150 times throughout the day. The majority of millennials have gone completely digital for content consumption and one-fifth rely on their phones to consume any digital content. Make sure your marketing content is ready for your most digital savvy consumers by downloading the EVERFI guide. Learn the 4 tips you should follow to optimize your...
January 3, 2018This report from KPMG LLP (KPMG) offers a high-level look at ten key regulatory challenges we believe will influence and impact the financial service industry in the coming year. The report also highlights the drivers behind these challenges and serves as a guide to actions financial services companies can take to address them. Click here to access the report: Ten Key Regulatory Challenges for...
December 8, 2017With over two-thirds of the buyer's journey done via online and mobile, banks need new strategies to reach millennials. Learn the five ways to engage with millennials through online financial education and how to reach them even when most of their journey is online. Download our guide , Reaching Millennial Consumers: Using Financial Education as Content Marketing to jumpstart your 2018 strategy...
CFPB, Community Reinvestment, Deposits & Payments, Fair & Responsible Banking, Small Business LendingNovember 27, 2017Do your 2018 marketing priorities stack up to your peers? 54% of marketers are focused on cross-sell, deepening relationships, and improving their share-of-wallet according to the Digital Banking Report. Learn how to prepare for next year by downloading EVERFI’s new 38 page guidebook complete with tactical worksheets titled The Ultimate Guide to Financial Marketing Strategy for 2018: An...
November 17, 2017The need for agility and alignment between compliance, operation and strategy, along with continued refinement of regulatory requirements and expectations, reinforce the need for organizations to continuously improve their compliance activities. By identifying and responding to shifts and trends in compliance early, compliance, business, risk, legal, technology, and internal audit partners can...
October 12, 2017Kiran Analytics recently conducted its third annual survey of retail banks to provide insights on branch transformation priorities, workforce strategies, and analytics solutions for workforce optimization. The research results and key takeaways are summarized in this white paper.
September 27, 2017With the news in September of the massive data compromise of 143 million customers at Equifax, financial institutions are aggressively working to prepare for the increased risk of fraud and consumer concerns regarding credit security. What actions can financial institutions take right now to protect themselves and their customers? Bridgeforce provides 5 key steps that should be taken by financial...
September 8, 2017The acquisition phase of the customer life cycle is often filled with many unique challenges for financial marketers. These challenges include identifying profitable prospects, understanding the best product/service to offer, and communicating through the right channels at the right moment in time. Data modeling is a powerful tool that can help bank marketers conduct more effective customer...
September 8, 2017It’s very tempting for marketers to think of their marketing activities in terms of channels like search, display, direct mail, and email. This approach can be dangerous as consumers don’t think by channel. Savvy marketers should be looking deeper to see a more powerful prediction of behavior and common thread that ties these channels together: Marketing Signals. Consumers create signals when...
