Marketing, Communications & Consumer Experience

A new Genpact study finds that while banks are investing in digital technology, many customers have yet to fully embrace it, preferring face-to-face or phone interactions for banking queries. But satisfaction with digital channels is not far behind, especially among younger generations. To make their digital investments pay off banks are caught between a rock and a digital place as they work to...

Consumer engagement has forever changed – and it’s taking place in the digital world now more than ever. Financial institutions are finding it increasingly difficult to consistently create meaningful interactions as this move to digital makes it more challenging to deliver relevant and personalized service. Yet delivering a highly customized experience and offering solutions that make it easy for...