Consumer Bankers endorses U.S. Bank’s Simple Loan product

News

Richard Hunt

rhunt@consumerbankers.com
September 13, 2018

The Consumer Bankers Association (CBA) has endorsed U.S. Bank’s new Simple Loan product, which provides a more cost-effective option for short-term loans for consumers.

“U.S. Bank’s goal is to fulfill a customer need. This program – and others like it offered by retail banks – are essential for consumers faced with financial emergencies,” CBA President and CEO Richard Hunt said. “I am appreciative regulators are recognizing the need for short-term, small-dollar credit and the necessary roles banks can play in this space – instead of forcing American families to rely on costly, less regulated lenders.”