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Banking Revolution: A collaboration with ITN Productions
Washington, D.C. (July 27, 2016) - In a communications partnership, CBA and ITN Productions have produced Banking Revolution, a program exploring the future of retail banking as the industry confronts digital transformation, financial innovation and increasing regulation.
The way American consumers are fulfilling their banking needs has dramatically changed, and it will continue to do so. The program explores the resulting effects on consumers and the challenges for the industry. Additionally, it examines how banks are using this opportunity to create a modern experience for consumers.
Drawing upon ITN’s 60-year history and expertise, the program highlights the breadth of the industry and focuses on technological, regulatory and economic disruptions. It examines the modern meaning of a bank ‘branch’, consumer preferences and the ever-increasing ubiquity of payments. The program also delves into the cultivation of the next generation of banking leaders, discussing their current perception of the industry.
Seeking to heighten awareness among policy makers, politicians and the wider industry, the piece features the industry’s forward-thinking initiatives. It also highlights current efforts to ensure banks are appropriately supported to meet the needs of consumers.
Banking Revolution is an in-depth, online program providing a unique platform to stimulate debate. It aims to champion collaboration, celebrate innovation and encourage an exchange of ideas.
The piece combines key interviews and reports with sponsored editorial profiles from several leading banks and organizations.
Banking Revolution will premiere at CBA’s annual conference, CBA LIVE 2017, taking place April 3-5, at the Gaylord Texan in Dallas. The program will feature CBA members, professional partners, influential individuals within government as well as journalists, writers and bloggers.
Jeannie Bunton, EVP Communications and Marketing and Chief of Staff at CBA, said: “In today’s hyper-fast, on-demand world, consumers want things whenever, wherever and however is most convenient to them. Our members realize banking is no different. We are pleased to be working with ITN Productions to tell this great story about how our members are taking banking into the 21st Century.”
Simon Shelley, Head of Industry News, ITN Productions, said: “ITN Productions is delighted to be working with the Consumer Bankers Association, in examining how banks in the U.S. are meeting consumer needs in an era of digitization and connected commerce. We’re excited to embark on this project, and to engage with key organizations and people dedicated to shaping the future of banking in America.”
For more information, contact Simon Shelley, Head of Industry News, ITN Productions at firstname.lastname@example.org
The Consumer Bankers Association (CBA) is the trade association for today's leaders in retail banking - banking services geared toward consumers and small businesses. The nation's largest financial institutions, as well as many regional banks, are CBA corporate members, collectively holding two-thirds of the industry's total assets. CBA’s mission is to preserve and promote the retail banking industry as it strives to fulfil the financial needs of the American consumer and small business. http://www.consumerbankers.com/
About ITN Productions:
World-leading news producer ITN, the UK’s leading provider of independent broadcast news, has brought its unique industry specific news-style programing to the US designed for sector associations.
Industry News is produced by ITN Productions, the commercial and creative arm of ITN, and is developed in partnership with leading bodies and national associations as a means of providing constructive, accurate and positive story telling in a compelling news-style; about particular sectors and professions.
ITN is one of the world’s leading news and multimedia content companies creating, aggregating, packaging and distributing news, entertainment and lifestyle content on multiple platforms to a wide range of customers around the globe.
ITN has built a world-class reputation as the leading provider of independent broadcast news delivering powerful, authoritative, award-winning coverage.
ITN supplies news to all three UK commercial Public Service Broadcasters – ITV, Channel 4 and Channel 5. ITN’s news bulletins are watched by more than eight million viewers daily in the UK with millions more worldwide through partnerships with news outlets such as CNN, NBC and Channel 9 (Australia).