CBA Launches to Educate Policymakers on Bank-Led Innovations and Consumer Savings

January 8, 2024

The Consumer Bankers Association (CBA) today announced the launch of, a microsite highlighting the value of overdraft services and conveying how misguided regulatory action could ultimately limit access to a financial tool utilized by millions of Americans in times of need. The microsite will serve as a resource for policymakers to get the facts on the impact of bank-led overdraft innovations and reforms, which have already led to billions in consumer savings.

CBA President and CEO Lindsey Johnson issued the following statement on the launch of the microsite:

“As the Consumer Financial Protection Bureau prepares to issue a proposed rule that could reduce consumer choice from the current highly-tailored offerings banks provide, it’s more important than ever for policymakers to be made aware of the far-reaching negative impacts this one-size-fits-all rule would have on consumers.

“Misguided regulatory action would also undo years of bank-led overdraft innovation, competition, and reforms that have delivered greater transparency, choice, and savings. All the while, it could further limit access for the millions of Americans who purposefully use and value overdraft as one of the few emergency safety net products remaining today in the well-regulated banking system.” 

The microsite and planned digital advertising also features key data and statistics illustrating the importance of overdraft services as well as what Washington thought leaders are saying about these bank-led innovations, which have been implemented without legislative or regulatory mandates. To view the new Overdraft Facts microsite, click HERE.

CBA Advocacy 

  • To read what regulators, legislators, scholars, thought leaders, and the media are saying about these bank-led overdraft innovations, click HERE.
  • To read CBA’s recent blog post on how the CFPB’s forthcoming overdraft proposal could stifle innovation and competition, click HERE.
  • To read CBA President and CEO Lindsey Johnson’s op-ed urging policymakers to recognize the impact of recently unveiled bank-led overdraft innovations designed to expand choice, strengthen transparency, and lower costs for hardworking consumers, click HERE.
  • To read CBA Senior Vice President, General Counsel, Head of Regulatory Affairs David Pommerehn’s testimony before the Senate Banking Committee Financial Institutions and Consumer Protection Subcommittee hearing on examining the effects of overdraft fees on working families from May 2022, click HERE.