CBA LIVE 2015: The Consumer Agenda

The Consumer Bankers Association (CBA) will host nearly 1350 retail banking executives, including attendees from more than 65 national and regional banks at the Hilton Orlando Bonnet Creek in Orlando, FL from March 23 – 25, 2015, for CBA LIVE 2015: The Consumer Agenda, the premier annual conference for retail banking industry leaders.

“With our biggest audience ever, this year’s CBA LIVE will focus on the most important part of our industry: the consumer. We are so proud of the stellar line-up of speakers and forums, and look forward to making this the best CBA LIVE yet,” said Richard Hunt, President and CEO of CBA.

Featured speakers at the conference will include CFPB Deputy Director Steve Antonakes on the state of regulation, as well as Cassius Butts, Regional Administrator, Small Business Administration on how small business has become a powerful force in the world.  CBA LIVE will also feature groundbreaking data releases from Gallup, on the mind of the consumer; and CFSI, on financial health. The full list of speakers may be found here.

In addition to Antonakes and Butts, CBA LIVE will feature more than 200 speakers who will present more than 90 hours of customized forum programming across 10 concurrent and diverse forums.  Among the speakers are 16 government officials from seven federal agencies, including the SBA, OCC, CFPB, Fed, FDIC, FTC, and DOJ, presenting their perspectives on current regulations and how the banking industry is responding.
CBA will also present the Joe Belew Award to its member bank with the most innovative program focused on helping support financial education, as well as recognize the 2014 recipient of the Tem Woolridge award, which is presented to the top student from the CBA Executive Banking School.

Steve Antonakes, Deputy Director, Consumer Financial Protection Bureau: Sharing his views on the CFPB and how its work will impact consumers and the banks who serve them in the coming year.  A Q&A with Richard Hunt, President and CEO of CBA, will follow.
Cassius Butts, Regional Administrator, Small Business Administration: Offering invaluable insight into how the U.S. Small Business Administration has become a powerful force in the world of small business and the future direction of the Agency.

Ed O'Boyle, Global Practice Leader, Gallup, Inc.:  To release new findings on how Americans view the retail banking industry.
Jennifer Tescher, President & CEO, Center for Financial Services Innovation (CFSI):  Will unveil key findings and consumer insights from the groundbreaking Consumer Financial Health Study of more than 7,000 individuals surveyed nationally. 

Banking: Live and Let Die: Is this the beginning of the end or the end of the beginning of banking as we know it? Our financial ecosystem has more players than ever before; and with the rules constantly being rewritten, the whole spectrum from community to larger banks is feeling the impact. Hear about what it takes to stay in the game and if you have to risk extinction before you can rise to the top. This in-depth discussion and Q&A will be led by CBA President and CEO Richard Hunt, and will include:

Thomas Brown, Chief Executive Officer, Second Curve Capital 
Camden Fine, President and Chief Executive Officer, Independent Community Bankers of America 
Rachel Witkowski, Reporter, American Banker 

Marketing’s innovators: Customers might forget what you say, but they always remember how you make them feel. Today's consumers want to fall in love with their brands of choice, and banks are no exception. But how does your financial institution move its marketing from run-of-the-mill to rock star?  Retail banking's most innovative Marketers will explain how they have set their institutions apart.  This discussion will feature remarks by:

Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
Meredith Verdone, Senior Vice President, Enterprise, Consumer and Global Wealth & Investment Management Marketing Executive, Bank of America
Vinoo Vijay, Chief Marketing Officer, TD Bank
Moderator: Michael Bürgi, Director of Editorial Partnerships, AdWeek

full program is available online, and a mobile app, sponsored by Nomis Solutions, allows attendees to keep track of all the events at CBA LIVE 2015. The free app is available for download from CBA’s website.

The Consumer Agenda is the sixth annual CBA LIVE event presented by CBA, the trade association for the retail banking industry. CBA is grateful to its Premier Sponsors Black Knight Financial Services, Equifax, Fiserv, MasterCard and Novantas for their commitment to supporting the retail banking industry and this event.

About CBA
The Consumer Bankers Association (CBA) is the trade association for today's leaders in retail banking - banking services geared toward consumers and small businesses. The nation's largest financial institutions, as well as many regional banks, are CBA corporate members, collectively holding two-thirds of the industry's total assets. CBA’s mission is to preserve and promote the retail banking industry as it strives to fulfill the financial needs of the American consumer and small business.