PNC Financial Services Wins CBA’s 2016 Joe Belew Award


PNC Financial Services Wins CBA’s 2016 Joe Belew Award

Phoenix, AZ (March 8, 2016) – Today, the Consumer Bankers Association (CBA) presented PNC Financial Services with the sixth annual Joe Belew Award, which honors community service.  In keeping with the theme of this year’s CBA LIVE, “Leadership Unplugged,” CBA presented the award to its member bank with the most innovative and impactful program that supports financial inclusion.

“CBA members are committed to delivering financial services that meet the needs of their customers.  This year, we are pleased to honor PNC Financial Services with the Joe Belew Award for their unwavering commitment to financial inclusion.  Congratulations to all our friends at PNC,” said Richard Hunt, President and CEO of CBA.

(PICTURED ABOVE) Todd Barnhart, executive vice president and head of retail distribution at PNC, and Deborah Benberry Williams, Vice President, Market Manager, Community Development Banking at PNC, accept the 2016 Joe Belew Award presented by CBA’s Chair-elect Ross Carey, head of Small Business Banking at U.S. Bank.

PNC Financial Services, in partnership with Volunteers of America Mid-States (VOA), provides residents of VOA’s Men’s Addiction Recovery Program with monthly financial education workshops. These workshops cover topics such as credit, savings, and contemporary banking. PNC conducts these workshops on-site at VOA’s Clinical Services Campus in Louisville, KY.

Additionally, PNC Financial Services hosts two annual Financial Education Workshop series at the Louisville Family Emergency Shelter in Louisville, KY. Each series consists of eight classes and provides assistance to approximately 10-15 families. The classes cover topics, such as budgeting and savings, understanding and repairing credit, and using contemporary banking products and services.

“We are pleased to be honored with the prestigious Joe Belew Award,” said Todd Barnhart, executive vice president and head of retail distribution with PNC, who also serves on CBA’s Board of Directors. “At PNC, we believe in financial inclusion and one of our objectives is to help everyone with their financial well-being.  Helping low- and moderate-income families with financial education offers them an opportunity to have a strong relationship with a financial institution and along with it comes a network of community resources; a team of nonprofit organizations, government agencies, and others all willing to help these families avoid paying excessive fees, understand credit and how banking works, so that they can eventually build assets.”

PNC Financial Services will receive $5,000 to donate to the non-profit program partner of their choice. The Joe Belew Award was presented at CBA LIVE by CBA’s Board of Director’s Chair-Elect Ross Carey, head of Small Business Banking at U.S. Bank.

The Joe Belew Award was established in 2011 in memory of Joe Belew, former CBA president, to honor his commitment to community development.  The annual award recognizes a CBA member bank which continues that legacy.  Citizens Bank, Discover Bank, Wells Fargo, and First Niagara Financial Group are past winners of the award and recipients are selected by a volunteer subgroup of the CBA Community Reinvestment Committee. 

The focus of the Joe Belew Award changes annually. Past award winners were recognized for job creation, low-and moderate-income housing programs, financial education and support programs to serve service members, veterans and their families.

About CBA
The Consumer Bankers Association (CBA) is the trade association for today's leaders in retail banking - banking services geared toward consumers and small businesses. The nation's largest financial institutions, as well as many regional banks, are CBA corporate members, collectively holding two-thirds of the industry's total assets. CBA’s mission is to preserve and promote the retail banking industry as it strives to fulfill the financial needs of the American consumer and small business.